To increase revenue, businesses need to choose a strategy that improves sales and increases profit margins. Determine your goals. You must start with a clear strategy that is aligned with your revenue goals.

The right niche market can make or break your business. But how do you identify a good niche to get into? You don’t have to appeal to everyone—just to enough people to make your business worthwhile. That level of focus enables you to drill down in a way that bigger businesses could never hope to match.

If your answer is, “Everyone!”, you NEED to think again! Failing to define the WHO you serve is a common and costly mistake made by many startups so don’t think you are alone in this one!

A website can be optimised to perfection and have all the right content in the world but that means nothing if it can’t drive traffic or be found through a search engine.

You need a sales funnel, which will let you nurture, upsell and retain buyers, so you can continue to sell to them for years to come. With an effective sales funnel, you can significantly increase the lifetime value of your customers. It’s a no brainer.

You will want to make sure you’re capturing email addresses while those visitors are curious. You can build on that curiosity and authority by asking the visitor for their email address in the right way.