Designed for Startups and Business Owners to help you get your business set up online for success, impact, and profit from the very beginning.
About the Programme
Designed for Startups and Business Owners to help you get your business set up online for success, impact, and profit from the very beginning.
We believe in a strategy that is practical and achievable for your business that is easy to implement. This programme is straight to the point and action led.
Everything you need to build the foundation for a successful online business is inside this programme.
Who is it for?
How it Works
The Programme is not a course you study on your own. It is a four week programme where we work with you to deliver your new business (or next phase of your current business if you have one).
- On registration you will be given access to our online training platform where you will find the weekly video training modules, work sheets, templates and tools that you will require to learn and implement the training.
- Each module will be a practical deep-dive into the steps you need to take to ensure you are building a strong foundation for your business
- Weekly Live advice clinics with the Marketing Mentors Team
- Mondays: 17.00 to 19.00
- Thursdays: 17.00 to 19.00
- Expert Mastermind with Q&A
- 4 x 1:1 Mentoring Sessions with your assigned Mentor
- Exclusive access to Marketing Mentors Membership network
Each week you will be assigned homework to help you implement the training, it is a step-by-step approach and your mentor will work with you to keep you focused and on track.
The Outcome
At the end of this programme you will have total clarity about your business model, your target market and ideal customer. You will be clear on your competitive edge and how to communicate that. You will have a website plan that will work as part of your sales and marketing team!
From getting clear on your niche to figuring out your business model, nailing your first lead magnet and building the right website suitable for your business.
This is a step-by-step proven to work strategy that will help you get the wheels of your dream business in motion.
The Programme Roadmap & Detail
The first step is a one to one consultation to establish your business needs and to also establish that the programme is right for your business at this time.
You will be assigned a mentor most suitable to you to guide you through the training and implementation process.
Once you decide that the programme is right for your business, you will have immediate access to our Step by Step training vault of tutorials, proven results templates and worksheets. You will have weekly assignments to complete and the support of your mentor to help you implement.
If you put in the work and follow this programme step-by-step, you’ll walk away with a business model and website that is primed for success!.
Successful business owners online and off agree that “When you fail to plan, you plan to fail.You must first identify the niche or market you are going to enter. Successful niche marketing does not have to be a hit-or-miss proposition. You really can improve your odds of succeeding in business dramatically simply by following a proven niche selection process.
Module Covers:
- Getting clear on what your proposition is and what you are selling
- How many people need to buy to reach your business goal?
- Are you focusing on the needs of your customer?
- How to set your revenue goals for your marketing plan
- What is your USP and is it still Unique?
- How to do a Competitor Analysis
Knowing your ideal customer means more traffic, leads & sales! You’d be surprised at how many business owners and or marketing managers I work with that struggle to answer this question.
If you do not know who your ideal clients are, how in the world are you able to find and serve them?
Module Covers:
- Defining your ideal client
- How to survey to identify and segment
- Craft a detailed profile of your ideal customer
- Document your top 3-4 ideal customers (buyer personas).
- What problems are they experiencing right now?
Your brand defines who you are and what you do, while also setting you apart from others like you. It emphasizes the unique value that you offer your customers. It’s the reason they buy from you and not from someone else. Your brand is communicated through everything your company does, from its design motifs and logo to the products, services and promotions it offers.
Module Covers:
- Defining your Brand?
- Strategies for Marketing Your Brand
- The Importance of Personal Brand
- Choosing Which Branding Strategies to Use
- How to Manage Your Brand?
- Online Brand Management
- Build a compelling brand proposition and strategy to win business
Module Covers:
- Craft or refine an offer that will sell in the current economic climate
- Build and craft offers ideally suited for your ideal clients
- Draft your plan of action and prioritise your key activities
- Create your irresistible lead magnet
- Build stronger and more effective messaging and sales copy
- A highly compelling offer that’s relevant right now.
- Messaging and sales strategies that are adapted to your business
Knowing the purpose of your website from the start will help your business in the long run.
You should treat your website, and subsequently its design, as an extension of your sales and marketing team. The design should be effective, both in style and usability.
It will make it much easier to decide on which design you want, which features you need, what pages and content you should create, and even just choosing a name for your site!
Module Content
- Defining the primary goal of your site.
- What your site must have.
- Understanding your visitors journey and course of action.
- Content and SEO Strategy
- Build Authority in the right places
- Defining Site Content areas
- Drafting Site Map
- Access to Marketing Mentors Ultimate Website Planner
- Website Brief for a Developer
- Budget and Promote
4 Week Programme
“A mentor is not someone who walks ahead of us to show us how they did it. A mentor walks alongside us to show us what we can do”
– Simon Sinek
