Strong Starter Programme

Overview

This is not just a video course, it’s a proven step-by-step programme, based on research, best practice and years of experience!

We understand that starting your own venture is never an easy task. As an entrepreneur, you have a lot of things on your mind – developing your tech, formulating your business strategy, handling operations, etc.

In all of that chaos, one thing that often gets neglected is marketing. Things aren’t helped by the fact that traditional marketing is incredibly expensive these days and often not as effective.

Inbound marketing strategies are the answer. Inbound marketing is all about bringing customers to you and not the other way around. Not only do they help cut through the noise but they are also, typically, less expensive than outbound marketing methods. What’s more, the effects of inbound marketing are often more long-term and sustainable.

This Starter programme is all about getting the fundamentals right and helping you build the foundation blocks of a robust marketing strategy.

We show you what to do and how to do it create, validate your idea and get initial traction in your marketplace.

Our system when deployed properly is very powerful and effective and we have designed it to make it accessible and affordable.

We demonstrate how to create, validate and implement your marketing plan.

How does it work?

The programme combines eLearning with weekly online live Zoom meetings and weekly reviews of your progress.

It’s designed as a 2 in 1 system: you learn by working on your startup!

You will be assigned a mentor best suited to your business, who will guide you and support you throughout the programme.

Short video lessons explain the essence of each lesson and give practical tasks that you’ll complete by working on your own startup.

You will have ongoing access to your Mentor by email and weekly Zoom meetings. Your mentor will set your weekly goals and will be available should  you need help along the way and also to keep you motivated and on track.

Every week, as well as ongoing support from your assigned mentor, you will have an hour long live group training session with an expert in the relevant topic. These training sessions are conducted over a ‘Zoom’ call and will be recorded in the event that you are unable to attend

The practical weekly tasks will be applied directly to your own business so you are making progress and reaching your goals.

You will have access to Marketing Mentors templates, swipe files and online tools to complete the tasks and exercises set for you.

It is the perfect complement of strategy and action that leads to results!

Please note that it doesn’t matter if you don’t have any tech skills or any previous marketing experience. Once you sign up, everything you need to know is provided step-by-step in this training programme.

You will have automatic access Marketing Mentors private Facebook group offering ongoing resources, motivation and support.

  • How to research your market and find market fit
  • Identifying your perfect customer and building customer profiles
  • Competitor Analysis and defining your Unique Selling Proposition
  • Establishing budgets and objectives
  • Identifying key channels to market your business
  • Strategies to maximise impact of your marketing plan
  • Step by step guidance to building a modern, mobile responsive website
  • Create your custom business strategy tailored to your goals and needs

Experienced Mentors

Our Marketing Mentors are some of the most progressive marketeers having set up their own business and helped thousands of small businesses to improve their growth marketing journey. They have had first hand experience of starting business and working with Startups. They have been in your shoes and understand the challenges that you face.

Not only do you have ongoing access to your assigned mentor but you will also benefit from the experience of the entire team during the weekly Live training and Q&A sessions.

Module Overview

INTRODUCTION TO THE STRONG STARTER PROGRAMME
MODULE 1 HOW TO DEFINE YOUR BUSINESS MODEL
MODULE 2 HOW TO CRAFT YOUR VALUE PROPOSITION
MODULE 3 THE MARKETING PLAN FOR A SUCCESSFUL LAUNCH
MODULE 4 HOW TO BUILD A MODERN MOBILE FRIENDLY WEBSITE
INTRODUCTION TO THE STRONG STARTER PROGRAMME
  1. Welcome!
  2. About the course and how it works
  3. Introduction to the Instructors
  4. FAQ’s & Resources!
  5. The mindset of a successful startup founder
  6. The core startup marketing principles
MODULE 1 HOW TO DEFINE YOUR BUSINESS MODEL
  1. Outline your business model
  2. Decide your revenue model
  3. Research and Competitive Analysis
  4. Define your ideal customer
  5. Build Personas
  6. Talk to customers
  7. Identify the most important pains and needs
  8. Analyse your competitors solutions

PDF 1. Market Research Survey Template
PDF 2. Market Research Assignment

MODULE 2 HOW TO CRAFT YOUR VALUE PROPOSITION
  1. Create your unique value proposition
  2. Draw up the customer journey map for your product
  3. Estimate your potential market size
  4. Explore your business environment
  5. Make your offer virtually irresistible
MODULE 3 THE MARKETING PLAN FOR A SUCCESSFUL LAUNCH
  1. Positioning and foundations for a strong brand
  2. Defining Marketing Strategy
  3. Creating your Marketing plan and process
  4. Choosing your marketing tactics and tools

PDF: The one-page marketing plan template
PDF:  Brand Audit Worksheet

MODULE 4 HOW TO BUILD A MODERN MOBILE FRIENDLY WEBSITE
  1. Web Design / Modern Day Design
  2. Why use WordPress, Wix, Weebly or Squarespace
  3. Importance of UX
  4. Mobile-friendliness
  5. Writing Web design Brief
  6. SEO and Google Positioning
  7. Keywords
  8. Search Trends

PDF: Step by Step Guide to setting up your website

1 Month Programme

€400 + VAT

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A 4-Step Process for Evaluating the Potential of Your Next Project 

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