The Launcher Programme

Overview

This is our signature programme and is delivered by five marketing masters that will teach you and guide you through the whole process from scratch to launch.

We developed this programme for Startups to help you build your marketing strategy, validate your idea, get initial traction, develop a robust strategy that will guarantee results and the highest return on your investment.

We demonstrate how to create, validate and implement your marketing plan, how to get and keep customers.

One of the most effective ways in which we have achieved this has been our world class mentoring where we work one-on-one with you the business owner.

We’ve developed a system that when deployed properly is very powerful and effective. It’s the perfect complement of strategy and action that leads to results.

Who is this programme for?

If you are 100% focused on developing your Startup, this course is definitely for you! This is not just a video course, it’s a proven step-by-step programme, based on research and best practice and years of experience! Whether you are a SaaS, consultancy, agency or serviced-based business, this programme is for you!

How does it work?

The programme combines eLearning with weekly online live Zoom meetings and weekly reviews of your progress.

It’s designed as a 2 in 1 system: you learn by working on your Startup!

Your business will be assigned a mentor best suited to your business, who will guide you and support you throughout the programme.

Short video lessons explain the essence of each lesson and give practical tasks that you’ll complete by working on your own Startup.

You will have ongoing access to your Mentor by email and weekly Zoom meetings. Your mentor will set your weekly goals and will be available should you need help along the way and also to keep you motivated and on track.

Every week, as well as ongoing support from your assigned mentor, you will have an hour long live group training session with an expert in the relevant topic. These training sessions are conducted over a ‘Zoom’ call and will be recorded in the event that you are unable to attend

The practical weekly tasks will be applied directly to your own business so you are making progress and reaching your goals.

You will have access to Marketing Mentors templates, swipe files and online tools to complete the tasks and exercises set for you.

Short video lessons explain the essence of each lesson and give practical tasks that you’ll complete by working on your own Startup.

You will be guided by a team of marketing experts and have ongoing access to support.

Every lesson provides you with:

  • Ongoing access to your Mentor by email and weekly Zoom meetings. Every week you get to talk to a mentor via a group Zoom call. Use this time to ask questions, seek advice and keep you motivated and on track.
  • Weekly Online video tutorials
  • Methodology and tips that have been chosen after researching 100’s of start ups
  • Practical tasks to work directly on your own Startup and make progress
  • Templates, swipe files and online tools to save time.
  • Membership of a private Facebook group providing ongoing motivation and support.

An Integrated Marketing Approach is a cornerstone of how we work blending the traditional with the non- traditional, the thinking with the doing, the offline with the digital and so on.

Module Overview

INTRODUCTION TO THE ULTIMATE MARKETING PROGRAMME FOR STARTUPS
MODULE 1 HOW TO DEFINE YOUR BUSINESS MODEL
MODULE 2 HOW TO CRAFT YOUR VALUE PROPOSITION
MODULE 3 THE MARKETING PLAN FOR A SUCCESSFUL LAUNCH
MODULE 4 HOW TO BUILD A MODERN MOBILE FRIENDLY WEBSITE
MODULE 5 YOUR DIGITAL MARKETING PLAN
MODULE 6 THE IMPORTANCE OF EMAIL MARKETING
MODULE 7 CONTENT MARKETING THAT INSPIRES
MODULE 8 HOW TO BUILD A FACEBOOK ADVERTISING CAMPAIGN
MODULE 9 HOW TO SET UP YOUR VIDEO MARKETING
MODULE 10 HOW TO SET UP A SALES FUNNEL
INTRODUCTION TO THE ULTIMATE MARKETING PROGRAMME FOR STARTUPS

1. Welcome!
2. About the course and how it works
3. Introduction to the Instructors
4. FAQ’s & Resources!
5. The mindset of a successful Startup founder
6. The core Startup marketing principles

MODULE 1 HOW TO DEFINE YOUR BUSINESS MODEL

1. Outline your business model
2. Decide your revenue model
3. Research and Competitive Analysis
4. Define your ideal customer
5. Build Personas
6. Talk to customers
7. Identify the most important pains and needs
8. Analyse your competitors solutions

PDF 1. Market Research Survey Template
PDF 2. Market Research Assignment

MODULE 2 HOW TO CRAFT YOUR VALUE PROPOSITION

1. Create your unique value proposition
3. Draw up the customer journey map for your product
4. Estimate your potential market size
5. Explore your business environment
6. Make your offer virtually irresistible

MODULE 3 THE MARKETING PLAN FOR A SUCCESSFUL LAUNCH

1. Positioning and foundations for a strong brand
2. Defining Marketing Strategy
3. Creating your Marketing plan and process
4. Choosing your marketing tactics and tools

PDF: The one-page marketing plan template
PDF: Brand Audit Worksheet

MODULE 4 HOW TO BUILD A MODERN MOBILE FRIENDLY WEBSITE

1. Web Design / Modern Day Design
2. Why use WordPress, Wix, Weebly or Squarespace
3. Importance of UX
4. Mobile-friendliness
5. Writing Web design Brief
6. SEO and Google Positioning
7. Keywords
8. Search Trends

PDF: Step by Step Guide to setting up your website

MODULE 5 YOUR DIGITAL MARKETING PLAN

1. How to create a well defined Strategy
2. Create an action plan for success
3. A professional blog and blogging strategy
4.Email Marketing
5. Social Media Strategy and Execution
6.Video Marketing
7. Content Marketing
8. Automated Marketing Tools and Sales Funnel

PDF: Digital Marketing Demystified
PDF: Best Digital Marketing Tools to Grow your Business

MODULE 6 THE IMPORTANCE OF EMAIL MARKETING

1. Why Market Your Business with Email?
2. Best email platform for your business
3. Add Opt-Ins & Pop Ups to Your Website for Free
4. Collect Emails Without a Website
5. Create an Email Campaign with Mailchimp
6. Write email subject lines that convert
7. Email Marketing Analytics
PDF: An analysis of free Email Software
PDF: Email Marketing Assignment
LINK: Free Mailchimp account setup

MODULE 7 CONTENT MARKETING THAT INSPIRES

• What is Content Marketing
• How to Create and deliver content and media
• Figure out which content channels you should be meeting your customers on.
• A Blueprint to JumpStart your content marketing strategy
• Launch your own strategy
PDF: Essential templates to build your content strategy
PDF: Checklist, Scorecards and Worksheet

MODULE 8 HOW TO BUILD A FACEBOOK ADVERTISING CAMPAIGN

• Creating a Facebook advertising campaign for your business
• Budget setting and measurement
• How to target your exact audience
• Building an Audience
• Adverts that work
• How to Install the Facebook tracking pixel on your website

MODULE 9 HOW TO SET UP YOUR VIDEO MARKETING

Videos are critical for your online marketing and we will work through the various options available for you. We will teach you how to create your own very professional videos using your own smartphone. We will also advise you how to outsource online freelancers who can do professional editing at affordable rates.
In this module, you will learn how to use simple and inexpensive software for making video.

MODULE 10 HOW TO SET UP A SALES FUNNEL

This is where we take things up a gear and set up your automated sales funnel. It’s where all the parts come together to form your sales system that looks after itself. Included in this module we cover:
• Create lead magnets that grow your lists
• Set up your landing page
• Draft your sales funnel
• How to build your first lead funnel
• Prepare to track the right metrics
• Automated email marketing to build trust and sales
• Content that engages and converts

1 Month Programme

€1200 + VAT

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