What sets an effective online store apart from one that’s just mediocre is the customer experience. If you can make it easier and more fun for a buyer to shop from you than from a competitor, you’re guaranteed their
business. There are plugins, apps, and features that allow all kinds of personalization options for a better shopping experience. Here are some options you can try implementing in your online store.
1. Offer a Personalized Homepage
2. Create User Profiles
A more advanced personalization option is to allow users to create their
own profile where they can save their settings and preferences. They can provide information like interests, price range, sizes for clothing, and so on. Your site can then make them offers based on the information in their profile.
3. Provide Personalized Guides
Some online stores provide a survey or quick quiz to new visitors to help direct them to the products and deals that are most relevant to them. Providing a personalized guide like this takes some of the headache out of shopping and saves the user time. You can save the preferences for each user for their repeat visits.
4. Upsells and Cross-sells
If you’ve ever shopped on Amazon, you know how it offers other products you might like. Based on the product the visitor is looking at, it offers cross-sells (similar items or items often bought together) and upsells (versions of the product with more robust features or packages that bundle the product with others). This is a great way to increase your sales and help your customers find exactly what they’re looking for.
5. Create a Personalized Loyalty Program
A loyalty program rewards people who spend a great deal of money with you. You can personalize a loyalty program by offering deals based on what the person bought before. One way to do this is through an email campaign customized to the buyer’s profile.
6. Automated Customer Service with Chat Bots
Add a chat bot to your online store that can help answer customer questions in real time. AI chat bots can make suggestions based on the user’s preferences, purchase history, or questions.
7. Triggered Emails
Triggered emails are messages that are sent to users when a certain action is performed. For example, when they leave a shopping cart without checking out, it will send a message to remind them. You might send an automated email when they haven’t visited the store in a while telling them what’s new.
See what features your online store platform offers. If any of the above sound essential for you, look for a platform that includes them.