The Importance of Niching for Startups and Small Business Successful business owners online and off agree that “When you fail to plan, you plan to fail.”  What is the most…

What exactly is content marketing? Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience –…

Why Growth Marketing IS the solution for Startups & Scaleups! We refer to our Marketing Mentors as “growth marketers” and you will be hearing a lot about Growth Marketing and…

Finding your Big ‘Why’… I set up Marketing Mentors as a platform for Startups and Small Businesses to help get your marketing done.  I wanted to create a case study…

I see so many startups these days excited to get their idea off the ground with passion and energy. They have a great product or service and are determined to…

Whether you’re adding an online store to your brick-and-mortar shop or starting an ecommerce business, you need to design your store to be as profitable as possible. What makes the…

What sets an effective online store apart from one that’s just mediocre is the customer experience. If you can make it easier and more fun for a buyer to shop…

Successful business owners online and off agree that “When you fail to plan, you plan to fail.” What is the most crucial element of preparing a business plan? You must…